Ryman becomes Rywoman to put the spotlight on International Women's Day
Heritage stationery brand, Ryman, has changed gender for International Women's Day (IWD), becoming Rywoman, 8th March 2022, on its website and all social channels, encouraging its customers and followers to break the bias and strive for a gender equal world.
Chloe Danskin, Head of Marketing, Ryman said: “Sometimes the simplest things can be the most powerful and that’s why we chose to change our brand name this International Women's Day. At Ryman we encourage breaking the bias and creating a world where everyone is valued equally. Whether Ryman or Rywoman, we all stand together.”
Ryman has also chosen to donate to Catalyst, a recognised International Women's Day Charity of Choice since 2017, supporting the global non-profit as it continues to build workplaces that help to break the bias around gender equality.
Ends
8th March 2022
https://www.internationalwomensday.com/